• Texas Tech's Football program was honored by the American Football Coaches Association (AFCA) for having one of the top 25 graduation rates for the 6th year in a row. Current year graduation rate is 80% as measured by the AFCA while 58% is the national average.
• Student-Athletes have outperformed the campus student population in graduation rates for the past six years in a row as measured by the Federal IPEDS report. Current cohort (1998-1999) campus 54% vs. student-athletes at 64%.
• 90% of our freshmen scholarship Student-Athletes graduate once they exhaust their eligibility (current federal report) measured from 1989-1999, second highest in the Big XII Conference.
• 340 Student-Athletes were on the Commissioner's Honor Roll (3.0 semester GPA or higher).
• 103 Student-Athletes were named to the Dean's List (3.5 semester GPA or higher).
• 60 Student-Athletes were named to the President's List (4.0 GPA).
• 60 Student-Athletes made their respective Academic All Big XII Team.
• Texas Tech has received the Program of Excellence Award from the Division 1A Athletic Director's Association. This award is based upon student welfare. Academics, life skills, campus partnerships, facilities, coaches, and administration were all evaluated.
• Texas Tech was one of five institutions in the country to receive the NBA National Basketball Player Development Service Award.

The Marsha Sharp Center for Student-Athletes officially opened on January 22, 2004. The 15,500 square foot facility includes two classrooms, two computer labs, 26 individual tutoring rooms, a career planning and placement office, a study lounge, and administrative offices. The Wick and Janna Alexander Hall of Honor recognizes Student-Athletes who excel in the classroom. A grove of trees on the east side of the building honors Texas Tech's fallen athletes. The Marsha Sharp Center for Student-Athletes demonstrates Texas Tech's commitment to academic excellence.

"We always stress the importance of academics for our athletes. We believe that if we are going to have excellent athletic facilities, then we need excellent academic facilities as well." - Coach Marsha Sharp - former Lady Raider Basketball Head Coach