Texas Tech to Eliminate Printed Media Guides
July 13, 2009
LUBBOCK, Texas - Texas Tech's Department of Athletics will eliminate the printing of media guides effective immediately to assist in the department's cost-containment efforts. The Athletics Media Relations Office will provide the same material it has in the past through on-line supplements and enhanced notes packages.
"We are making cuts across the board and this is one of many that will allow us to meet our cost-containment goals," Texas Tech Director of Athletics Gerald Myers said. "I want to ensure the media that it will have every tool necessary to cover Texas Tech Athletics."
The Athletics Media Relations Office will provide printable media supplements on the department website and also bolster notes packages with additional information that normally would be found in a media guide. Additionally, the media guides in their entirety also will be available on-line for Texas Tech fans.
"The only change the media will experience is not having a professional printed copy of our media information on hand, but they will be able to print supplements from our website," Tech Associate AD/Media Relations Chris Cook said. "Our media are important to us and we will continue to provide them the necessary information to assist them in their coverage of Texas Tech. As we go along, we will be open to ideas and suggestions that will make this transition a smooth one."
Texas Tech sport programs will be given the option to print guides for recruiting purposes only, but can choose the on-line route instead of printing.
"Our coaches can now decide if they want to print for use in recruiting," Myers said. "I believe most will continue as they have in the past."
The Red Raider Club also is affected by the move as many members receive media guides annually as part of their benefits packages. Funds originally used to pay for the printing of media guides for the organization will now be allocated to the Red Raider Scholarship Fund and assist in offsetting the annual increase in scholarship costs.
"We want our donors to know that they are very valuable to us and that removing the hard copy media guides as a benefit was a hard choice," Assistant AD/Development Amy McBride said, "but with the online access available to our donors and the savings to infuse into the scholarship fund, we feel like it is the right decision for our donors and the student-athletes."
Texas Tech joins several institutions across the country in the elimination of printed guides for the media, including schools in the Big 12 Conference. Texas A&M has eliminated the printing of all guides, recruiting and media, with the exception of recruiting guides for football. Missouri is printing guides for recruiting purposes only, while Iowa State has eliminated printed materials altogether.