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Media Relations Office Undergoes Re-Branding Effort

The Texas Tech Media Relations office will now be referred to as the Texas Tech Athletics Communications office.
The Texas Tech Media Relations office will now be referred to as the Texas Tech Athletics Communications office.

Aug. 4, 2010

LUBBOCK, Texas - Effective Aug. 4, 2010, the Texas Tech Athletics Media Relations office will undergo a re-branding effort in order to maximize our visibility within the university, the Lubbock community, in the state and across the nation.

The Texas Tech Athletics Communications office will serve as the central access point for all communications efforts (internet, social media, print and electronic media) within the Texas Tech Department of Intercollegiate Athletics. The department will also take on a greater role in providing customer service and assistance for Red Raider fans.

"As Texas Tech's popularity across the nation continues to grow at unprecedented rates, we felt that a name change for our department was critical at this point in time," said assistant athletics director for communications Blayne Beal. "The phrase `media relations' became constraining as we expanded our services to help meet the needs of the growing social media networks and customer service for our fans."

Fans who want to be the first to get official news from Texas Tech athletics are encouraged to follow us on twitter (@techathletics) and bookmark (the official web site of Texas Tech athletics).


Scott Lacefield and Matt Dowdy have joined the athletics communications staff with Lacefield filling the role of associate director in charge of baseball and assistant for football while Dowdy coming on board as assistant director in charge of volleyball, softball and women's golf.

"Both Scott and Matt are great additions to our office and we are excited to have them on our staff," said Beal. "With our reorganization and re-branding effort, I am happy to have two gentlemen with great experience come be part of our team."

Lacefield comes to Texas Tech from the University of Texas at Arlington after spending two years as the Sports Information Director for the Mavericks while overseeing the sports of volleyball, baseball and serving as the department's webmaster.

He came to UT Arlington from Seward County Community College, where he served four years as the sports information director covering seven nationally-ranked programs, including baseball, softball, volleyball, men's and women's basketball and men's and women's tennis.

While at Seward County, Lacefield was responsible for the athletic department's marketing and promotions, annual fundraising initiatives, Saints Booster Club memberships, athletic department website, photography, game-night basketball posters, game notes and design and production of six-annual media guides.

Originally from Greeley, Colo., Lacefield graduated from Seward County C.C. with an associate's degree before completing his bachelor's degree in Mass Communications/Public Relations from the University of Science and Arts of Oklahoma. He earned his master's degree in Sports Administration from East Central University before becoming the SID at Seward County.

Lacefield has spent the past two years working for Major League Baseball as a datacaster at Texas Rangers home games for Major League Baseball Advanced Media, providing live stats through the MLB Gameday application.

In addition, Lacefield spent two years (2004-2006) as an assistant baseball coach at Seward County Community College. Lacefield is a current member of CoSIDA and the National Collegiate Baseball Writers Association.

Matt Dowdy joins the staff full-time after spending the last four years as a student assistant where he worked primarily with soccer and assisted in the coverage of all 17 intercollegiate sports at Texas Tech.

Dowdy worked directly with head soccer coach Tom Stone each of the last two seasons as he served as the primary contact for the up-and-coming soccer program. Dowdy was responsible for publications, web presentation and all day-to-day duties.

He earned his degree in public relations from Texas Tech in May and is a native of Idalou, Texas.

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