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Horizon Campaign moves to Dallas

September 2, 1998

On Friday, September 11, 1998 the Dallas Horizon Campaign will be launched. Alumni and friends will gather to kick off a true Tech Weekend in Dallas on the eve of the gridiron contest between Texas Tech and the University of North Texas.

The centerpiece of this stirring celebration of Texas Tech's past, present and future will be an evening of entertainment by some of the university's most talented alumni.

Already, Mr. E.R. "Dick" Brooks ('61 Engineering) has organized twelve Dallas Horizon volunteer committees who are currently reaching out to the more that 15,000 Dallas area alumni for their vital support of this momentous occasion in the history of Texas Tech.

Dallas Horizon 

Who: Honorary Event Co-Chairs - Betsy Sowell and Laura Noe Dallas Campaign Chair - E.R. "Dick" Brooks Chancellor - John T. Montford Guest Emcee - Marsha Sharp

What: Dallas Horizon - "An Evening of Texas Tech Musical Entertainment"

When: 7 p.m., Friday, September 11, 1998

Where: Dallas; Sheraton Park Central, LBJ Freeway at North Central Expressway

Why: To kick-off the Dallas area portion of The Horizon Campaign. Proceeds benefit Ex-Students Association Diversity Scholarships. The show is being underwritten by Central and South West, Inc., Anheuser-Busch Companies, Inc., and Coca-Cola Enterprises of Lubbock, so all ticket sales go towards scholarships.

How to order tickets: Call 1-888-999-0074 to order by Visa or Mastercard.

Please note: Dinner buffet; Business attire

        Edward E. Whitacre, Jr., National Campaign Chair
        E.R. "Dick" Brooks, Dallas Campaign Chair
        Daniel Brackeen, College of Agricultural & Natural Sciences Chair
        David Farrell and Noel Barrick, College of Architecture Chair
        Ted Barron, College of Arts & Sciences Chair
        John W. Carpenter, III, Matt Malouf, Frank Miller, Mike Lewis, College of Business Administration Chairs   
        Diane McGauley, College of Human Sciences Chair
        Hershell Barnes, School of Law Chair
        David Thomas, Ex-Students Association Chair
        John Scovell, Athletic Facilities Chair

DALLAS HORIZON KICKOFF Betsy Sowell and Laura Noe, Honorary Co-Chairs

Upcoming kickoff events in The Horizon Campaign: San Antonio Horizon, January 1999 Houston Horizon, February 1999 Austin Horizon, April 1999 Fort Worth Horizon, September 1999

To learn more about The Horizon Campaign in Dallas, contact: Texas Tech Dallas/Fort Worth Regional Center Don Garrett or James Mullin telephone (214) 630-TECH (8324) e-mail: on-line at


In September 1995, the Texas Tech Board of Regents voted to begin an unprecedented Campaign to increase our endowment substantially and to improve our campuses. Our goal is for Texas Tech to become both a flagship educational institution within the state and a nationally recognized example of excellence in public higher education.

On February 6, 1998, Chancellor John T. Montford announced The Horizon Campaign, setting the goal of the Campaign at $300 million, and revealing that more than half of that amount already had been committed.

The Chancellor has challenged the Texas Tech family to reach and exceed the full $300 million goal by February 2001. To date over $200 million has been raised.

TEXAS TECH'S ENDOWMENT A healthy endowment for Texas Tech is essential for: Future growth at Texas Tech; attracting top students with such enrichments as scholarships, graduate fellowships and the Honors Program; attracting and retaining the finest faculty; supporting important research initiatives; and, leading change for the betterment of society.


$100 million    Funds for Student Scholarships
$100 million    Funds for Faculty Support
$80 million     Funds for Capital Improvements
$20 million     Texas Tech Annual Funds

Campaign Goal - $300 million

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