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Amy Heard
Amy Heard

Hometown:
Corpus Christi, Texas

Position:
Associate AD/Red Raider Club

Alma Mater:
Texas Tech '00, '01


05/27/2014

Making Every Dollar Count

RedRaiderSports.com creates scholarship endowment at Texas Tech

Amy Heard was officially named Associate Athletic Director in 2011, previously serving in multiple capacities over nine years with the Red Raider Club. Under Heard's direction in 2013, for the first time in school history, all of Texas Tech's student-athlete scholarship needs were met by annual Red Raider Club funds.

Amy joined the Red Raider Club staff in 2002, initially coming on board as coordinator of the student fundraising arm. Since joining the staff, she has been involved in every aspect of day-to-day operations. Heard was responsible for implementing the priority point and donor based system that debuted in 2003 and remains in place today. The RRC annual drive has grown from $2.5M to over $6M annually during her tenure.

Heard has been an instrumental part of the premium seating program, including marketing, sales, and operation of the west (2003) and east (2010) premium areas of Jones AT&T Stadium. Under her leadership, premium sales generated $16.7 M for the department from 2011 to 2013, with '13 sales reaching sell out status and revenue surpassing $6.2 million. Under Heard's direction of the recent addition of a new north end club seating area has increased premium seat opportunities.

A proven winner, Heard has led the Red Raider Club to multiple record-setting years, including surpassing all previous financial marks in the 2013 membership year and growth to more than 8,000 members. During her twelve years at the Red Raider Club the organization has seen unprecedented growth with member numbers escalating by 117 percent and actual dollars raised have increased by 138 percent. As executive director, that growth continues with membership increasing by 31 percent and fiscal growth of 17 percent respectively in her three years at the helm.

Heard earned Bachelor of Business Administration in 2000, a Master of Science in Sports Management in 2001 and is currently pursuing her Doctoral degree in higher education, all three through Texas Tech University. Formerly Amy McBride, she married fellow Red Raider Kirk Heard in 2012.

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