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 Amy Heard
Amy Heard

Hometown:
Corpus Christi, Texas

Position:
Associate AD/Red Raider Club

Alma Mater:
Texas Tech '00, '01


As a third generation Red Raider, in her 12th year of serving Texas Tech University, Amy is where she belongs. For Amy, working for Texas Tech Athletics is not only a thrill but an honor. Officially named Associate Athletics Director in 2011, Amy earned a Business Administration degree in Marketing (2000) and a Master of Science in Sports Management (2001) and has recently begun the pursuit of a PhD in Higher Education all from Texas Tech University.

Amy has been a part of the Red Raider Club (RRC) since the summer of 2002, coming on board as the Student Red Raider Club coordinator overseeing the student fundraising group. She has been involved in virtually every aspect of the Red Raider Club, where she implemented the priority points and donor based systems that are utilized throughout the department today. She was instrumental in the marketing, selling and opening of the west (2003) and east (2010) premium areas of Jones AT&T stadium. Through her leadership, 86 football suites, 24 basketball suite and 10 baseball suites stand sold out while over 1600 club seats at football also hold a sold out status.

With Amy at the Red Raider Club and under her direction, the Red Raider Scholarship Fund (RRSF) has grown in both membership and annual contributions. The 2013 membership year is no exception as the RRSF is currently trending to surpass all previous membership and financial marks with record numbers in each category.

Determined to develop comprehensive communication between donors and the department, Amy managed the initial development (2008) and subsequent re-development (2012) of a donor centered web page to be used as the foundation of all membership communication. She has also initiated a monthly member appreciation plan utilizing mass communication, personal phone calls, emails and written notes across her entire staff of 9 full-time employees. Additionally the monthly student-athletes Thank-A-Thon calling program designed to express the student-athlete's gratitude directly to supporting donors and specific appreciation communication through social media also help to express the appreciation of the entire Athletics Department.

Amy has volunteered as the State Employee Charitable Campaign (SECC) coordinator for the Athletics Department and as a Texas Tech University representative on the Greater West Texas Area Committee serving 47 counties. The SECC generated over $500,000 through the Texas Tech campaign in 2010. Additionally, Amy served as a round table presenter/speaker at 2007 NAADD Convention (Strategies Behind Successful Donor Cultivation), 2007 PacNet Convention (Advantage/Paciolan Software), 2012 NAADD Convention (Creating Unique Events and Experiences) and will present this summer at the 2013 NAADD Convention (Focusing on Women Supporting Women). She graduated from the NACWA/Hers program (2008), NAADD Diversity Initiative (2007) and was recognized by Young Professionals of Greater Lubbock as a Lubbock Twenty under Forty Award Recipient (2009). She currently serves on the SACS Reaffirmation (Team 6 - Quality Enhancement Plan) and the On-Site Doctoral Student Advisory Committee, Higher Education, College of Education. She will participate in the NCAA/NACWAA Executive Institute and the 2012 1A Athletic Directors' Institute.

A proud spouse/partner to Kirk Heard, who also serves Texas Tech University, the Corpus Christi, Texas native is the only child of two lifelong public school educators, Phyllis and Don McBride.

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