Kirby Hocutt
Kirby  Hocutt

Director of Athletics

Kansas State '95; Oklahoma '01

Sherman, Texas


Texas Tech Agrees To Six-Year Extension With Under Armour

New agreement runs through June 2020


Leadership Academy Completes Successful First Year

The Campaign for Fearless Champions provides critical funding to the initiative


The Campaign For Fearless Champions

Texas Tech unveils the first athletic specific campaign in university history


Texas Tech Receives 9.45 Million From United Supermarkets

Facility to be renamed United Supermarkets Arena, funds to support extensive renovations to student athlete spaces


Texas Tech Athletics Unveils Texas Tech TV

Texas Tech TV now available on FOX, TexasTech.TV and through mobile applications


Chris Walker Named Men's Basketball Head Coach

Chris Walker was elevated to Interim Head Coach on Oct. 4, 2012 at a press conference at the United Spirit Arena.

What They're Saying About Kirby Hocutt

Excellence. Teamwork. Winning. Relationships. Tradition. Change. Celebrate. Fearless. These words are cornerstones for the Texas Tech athletics department under Athletics Director Kirby Hocutt.

Using these ideals, Hocutt has established and maintained a culture of excellence for Texas Tech's 17 varsity sports, 450 student-athletes, 48 coaches and 200-plus employees. Under Hocutt, Texas Tech's main mission is to educate, serve and grow Fearless Champions. His guiding principles of: do the right thing; win; strive for excellence; promote teamwork and positive relationships; honor tradition and embrace change; work hard, have fun and celebrate success; and create lasting memories are evident in all that Texas Tech teams and student-athletes achieve both on the field and in the classroom.

With more than 24 years of intercollegiate athletics leadership experience, including 11 years as an athletic director at three institutions (Texas Tech, Miami and Ohio), Hocutt is nationally renowned for his top-notch relationship building in fundraising, skillful style in hiring coaches, goal-oriented leadership ability, creativity and vision in facility development and focus on athletic and academic excellence. In addition, his approachable, warm, positive and engaging personality makes him a natural at his job. Hocutt's highly regarded national reputation was evident in February 2015 when he was named to the prestigious and powerful 13-member College Football Playoff Selection Committee.

Since he became Texas Tech's 13th athletics director on March 2, 2011, Hocutt has guided an athletic department that has seen the Red Raider teams claim three Big 12 Conference team Championships (two in women's tennis and men's track and field), appear in two bowl games (2012 Meinecke Texas Bowl and 2013 Holiday Bowl), earn 30 NCAA team postseason appearances, advance to baseball's College World Series for the first time in school history and reach the NCAA Sweet Sixteen in both women's soccer and women's tennis for the first time in program history. Individually, Texas Tech student-athletes have achieved on the field as the Red Raiders have claimed six NCAA championships, 19 Big 12 titles, 141 NCAA All-America honors, 112 All-Big 12 selections, while the men's tennis team registered national doubles finalists in back-to-back years (2013 and 2014).

Texas Tech student-athletes have also achieved in the classroom as the Red Raiders have earned 15 Academic All-America awards and 323 All-Big 12 Academic honors. Overall, Texas Tech's team NCAA Academic Progress Rate scores (APR) have been ranked among the top Big 12 performers (2011-15), while 13 programs have achieved exceptionally high scores of 980-plus. In addition, Texas Tech student-athletes have logged over 3,000 hours of charitable work for various West Texas organizations.

In applying his core values, Hocutt's overriding goal is to continually elevate Texas Tech athletics to rank among the very best collegiate athletic programs in the nation. With his vision in facilities and fundraising, he is committed to maintaining Texas Tech's future and sustaining its national success. But most importantly, Hocutt is securely focused on providing the best possible experience for all Texas Tech student-athletes through enhanced academic, athletic and personal growth opportunities.

"I enjoy, more than anything, being a small part of the experience that our 450 student-athletes are having, because I know the positive influence that being a student-athlete had on my life," Hocutt said. "I wouldn't be where I am at today had I not had that experience at Kansas State. I enjoy watching our young people succeed knowing how much effort they have to put in within their given sport. It's not easy being a student-athlete. I remember that. It is also nice to be around college athletics. I am around some of the most talented young athletes and coaches in the country every single day. That is something that is inspiring."

In four short years at Texas Tech, Hocutt has:

  • Unveiled the first athletic specific fundraising campaign in university history: Campaign for Fearless Champions. The campaign includes four components: enhance athletic facilities, invest in the athletic scholarship endowment, grow the leadership academy and provide for the future of Texas Tech Athletics. The $185 million initiative focuses on benefiting all 17 TTU athletic teams.
  • Made four major and current coaching hires within a 12-month span: Kliff Kingsbury (football), Tubby Smith (men's basketball), Candi Whitaker (women's basketball), and Tim Tadlock (baseball).
  • Initiated The Fearless Champions Leadership Academy in 2014. Led by former Texas Tech and Hall of Fame Coach Marsha Sharp, the one-of-a-kind leadership academy is designed to prepare student-athletes for success after graduation. The six components of the academy focus on character and leadership, wellness and life skills, career education, community service, professional development and a lecture series. With a priority of achieving athletics success for all teams at Texas Tech, this academy will strengthen their core leadership and prepare them to compete at the highest levels.
  • Provided the vision for and the plans to build an indoor track and field and football practice facility on the site across from Jones AT&T Stadium as part of the Campaign for Fearless Champions.
  • Increased overall donor based giving as Texas Tech athletics now ranks No. 2 in the Big 12 in terms of total donors (11,064) and No. 2 in annual funds raised ($30,324,000).
  • Introduced a variety of facility renovations including the renovation of Jones AT&T Stadium to include seating upgrades, along with a new video board and control room. Also opened Rip Griffin Park in 2012 with stadium renovations at Dan Law Field.
  • Extended Texas Tech's apparel contract with Under Armour through June 2020, which ensures that all TTU student-athletes are among the finest outfitted in the country.
  • Sold out Jones AT&T Stadium in 2014, the most season tickets sold in program history. Also set the record for most student football season tickets sold.
  • Initiated Texas Tech TV in 2012. With a new and improved Big 12 Conference television package, Texas Tech's new third-tier television agreement with FOX and the availability of Texas Tech TV online and mobile applications, Tech fans now have unprecedented access to Red Raider sports. All of Texas Tech's home games/matches will be carried live either on television or online through TexasTech.TV.

Hocutt arrived at Texas Tech after spending three years at the University of Miami (Fla.) where he was named Athletic Director on February 8, 2008. While at Miami, he oversaw $26 million in facilities projects, including the construction of a basketball practice facility, as well as upgrades to Alex Rodriguez Park at Mark Light Field (baseball), the Neil Schiff Tennis Court and Cobb Stadium (women's soccer/track & field). Under his leadership in 2010, Miami recorded a program-best Graduation Success Rate of 86 percent, while all 18 teams excelled in the NCAA's Academic Progress Rate Report (APR). Led by the Hurricanes football program, which posted a multi-year APR score in the top-10 percent, Miami finished sixth in the APR in 2010 and was the only Bowl Championship Subdivision (BCS) football team among the 26 schools recognized that finished ranked in the final USA Today Coaches Poll and Associated Press poll following the 2009 season. In addition, Miami's football program was the co-recipient of the American Football Coaches Association's 2009 Academic Achievement Award, graduating 100 percent of its freshman football student-athlete class of 2002.

At the age of 33, Hocutt earned his first opportunity as an NCAA Division I athletic director at Ohio University in 2005. At Ohio, Hocutt significantly reorganized the athletic department's annual giving program, increasing fundraising by more than 75 percent, including the securing of the second largest major gift in school athletics history. He also increased season ticket sales in football by 112 percent and in men's basketball by 50 percent. He developed a comprehensive plan to improve the facilities for the football stadium and press box, as well as the Convocation Center which houses all administrative and coaches offices. Overall in his three years at Ohio (2005-08), the school captured 11 team championships and had four head coaches recognized as conference coaches of the year. In 2006, the football team played in its first bowl game in 38 years.

In 2010, Hocutt was recognized by Street & Smith's SportsBusiness Journal with the prestigious Forty Under 40 Award, as one of the nation's most promising young executives in sports business.

A Sherman, Texas native, Hocutt also served stints in the athletics departments at Kansas State (1996-97) and the University of Oklahoma (1998-2005). In six years as the associate athletic director for external operations and sports administration at Oklahoma, Hocutt's duties included the supervision of the athletics development office, athletics ticket office, special events, stadium suite program, athletics endowment program, letterwinners association and the department's facility use and rental program. He additionally served as the primary administrator for football and sport supervisor for baseball, men's and women's golf and men's and women's tennis. Hocutt also guided OU's fundraising to an all-time high in annual giving and capital campaigns. From 1998-2005, Oklahoma's annual giving increased from $3.4 million to more than $17 million. That 400 percent increase in annual giving was one of the highest percentage increases in intercollegiate athletics history. In 1999, Hocutt served in a leadership position in the strategic planning and execution of OU's capital campaign "Great Expectations: The Campaign for Sooner Sports." The campaign ended successfully in 2003 with more than $125 million raised.

Prior to his stint at Oklahoma, Hocutt served as the coordinator of licensing at the National Collegiate Athletic Association. In that position, he worked extensively with corporate partners and licensees to create new revenue producing initiatives to support and promote all 81 NCAA championships.

He began his sports administration career as the assistant director of marketing and promotions at his alma mater, Kansas State University, where he implemented revenue producing activities for the athletics department, including corporate partner sponsorships and ticket sales.

A former football student-athlete at Kansas State, Hocutt was a four-year letterman at linebacker while leading the Big 8 Conference in tackles as a junior in 1993. He was named to the All-Big 8 Conference team following his junior season. The Sporting News selected him in 1993 as one of the nation's top-20 "most underrated" players.

Hocutt earned his bachelor's degree from Kansas State in 1995 and his masters of education degree from the University of Oklahoma in 2001.

Hocutt served as the Big 12 representative on the NCAA Division I Leadership Council (2012-15) and was the chairman of the NCAA Division I Football Recruiting Subcommittee (2013-15). In 2013, he served as chairman for the Lubbock March of Dimes Campaign. Hocutt will add an additional duty to his list beginning with the 2015 football season as he was named to the College Football Playoff selection committee in February 2015. The 13-member CFP selection committee is responsible for selecting the top four teams in the playoff and assigning them to semifinal games as well as placing the next group of teams in the remaining New Year's bowls. He has also served on a variety of conference committees.

He and his wife Diane, have two sons: 13-year old Drew Phillips and 11-year old Brooks Ryan.

Date announced as Director of Athletics: March 2, 2011.
Birthdate: November 19, 1971.
Hometown: Sherman, Texas.
Education: Bachelor of Science--Political Science, Kansas State University, 1995; Master of Education, University of Oklahoma, 2001.

Wife Diane, sons Drew Phillips (13) and Brooks Ryan (11).

Athletics Administration Career:
Director of Athletics, Texas Tech University, 2011-current; Athletic Director, University of Miami (Fla.), 2008-11; Athletic Director, Ohio University, 2005-08; Associate Athletic Director for External Operations and Sports Administration, University of Oklahoma, 1998-2005; Assistant Director of Licensing, National Collegiate Athletic Association, 1997-98; Assistant Director of Marketing and Promotions, Kansas State University, 1996-97; Internship, College Football Association, 1995-96.

Athletic Career:
All-Big 8 Conference linebacker at Kansas State (1991-94); Played for Kansas State coach Bill Snyder and current Oklahoma coach Bob Stoops (defensive coordinator); Named team captain as a senior (1994); Four-year letterwinner; Named one of the top-20 "most underrated" players in the nation by The Sporting News; Led Wildcats to 1993 Copper Bowl, the program's first bowl berth in 30 years; Played a role in an era that was dubbed "The Miracle in Manhattan," which refers to K-State's turnaround from the nation's worst college football program to a consistent contender.

Noteworthy Awards/Administrative Committees (past and present):
College Football Playoff Selection Committee, 2015-current; Chairman, NCAA Division I Football Recruiting Subcommittee; Big 12 Representative, NCAA Division I Leadership Council; NCAA Division I Athletic Directors Association Executive Committee; ACC Committee on Infractions and Penalties; ACC Committee on Sportsmanship; Orange Bowl Committee; Miami-Dade Sports Commission Board of Directors; MAC Marketing and Broadcasting Subcommittee; MAC Football Bowl Subcommittee; MAC Infractions Committee; MAC Administrative Chairman, Volleyball.

Lubbock Community Service:
Chairman, Lubbock March of Dimes; Youth League Coach, Frenship Youth Baseball and Monterey Optimist Basketball Leagues.

2011-current - Kirby Hocutt
1996-2011 - Gerald Myers
1993-96 - Bob Bockrath
1985-93 - T. Jones
1980-85 - John Conley
1978-80 - Dick Tamburo
1970-78 - J.T. King
1960-70 - Polk Robinson
1952-60 - DeWitt Weaver
1941-51 - Morley Jennings
1930-40 - Pete Cawthon
1927-29 - Grady Higgenbotham
1925-27 - E.Y. Freeland

Photo Gallery | Press Conference Transcript

Index promo

Follow us!