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School spirit is the heart and soul of any college or university. It defines you both academically and athletically and those feelings of unity, pride and passion keep individuals involved with the university long after graduation.

School spirit abounds not only within the walls of campus buildings and arenas but flows throughout the community and becomes a common bonding factor across all groups of people. The differences we share both socially and economically are brought together by our love and passion for Texas Tech and our beloved Red Raiders.

It is critical that we continue to grow this spirit of unity and brand a local, state and national image of the Texas Tech Red Raiders. School spirit leads to growth in student population, attendance at athletic and university events and financial growth.

Not only will Texas Tech benefit, but the entire city of Lubbock will experience this growth and our business community will thrive at an even greater pace.

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