Rotating image

Texas Tech Athletics is at a critical moment in regards to sportsmanship. We want our fans to be widely regarded as the best in the country, yet provide a distinct home field advantage.

Both collegiate and professional athletics across the nation have been marred by past events of poor sportsmanship. These events have spawned similar sportsmanship campaigns at other universities and professional franchises. We want our fans to understand the importance of arriving early, staying late, respecting our opponents and supporting our student-athletes in both victory and defeat.

Texas Tech will strive to create an atmosphere that fosters competition motivated by mutual honor, respect, pride and tradition.

Texas Tech Store