General Sponsorship Information
General Sponsorship
Benefits Include | • Use of athletic department in promotional activities that help increase your association with Texas Tech Athletics (subject to approval by TTU Athletics)
• Special sponsor-only functions throughout the year (meet the team, invitations/tickets to events)
• Multiple payment and term options to make sponsorship as budget friendly as possible
• Potential generation of over 7.3 million gross impressions on-premises, with additional impressions possible outside the venues
• Additional exposure on local, regional, and national media broadcasting of Texas Tech Athletic events
• Additional exposure during other events held at the venues (concerts)
• Brand recognition/awareness by fans attending Texas Tech athletic events
• Affordable opportunities to reach a large cross-section of the areas market
• Non-traditional marketing opportunity capable of reaching local and regional alumni and civic leaders, sports fans and active families with discretionary income, and national audiences due to popularity and media attention focused on Texas Tech Athletics |
Sponsorships may also
include one or more of
these additional elements: | • Pre- and post-event advertising Appearances / Meet and greet opportunities
• Print/Collateral material distribution premium item giveaways (on- or off-site)
• In-store/Point of sale promotional opportunities (leveraging)
• Broadcast coverage Temporary displays/tabling/coupon giveaways at events
• Event hospitality event advertising (media and in-venue)
• Presentations, signage, and venue messages (during event) Season long signage opportunities |
| General Fan Demographics | • Average household income over $70,000
• Alumni base approximately 150,000, with over half in Texas
• Fans ages 25-54
• 80% fans attending with family and friends
• Texas Tech University current student enrollment over 27,000
• Survey indicates fans express an overall favorable attitude toward Texas Tech sponsors |
| Event Attendance | • Football: Over 300,000 fans at Jones SBC Stadium, with TV exposure to millions more regionally and nationally
• Basketball: Over 400,000 fans at the United Spirit Arena, with TV exposure to millions more regionally and nationally, thousands attending concerts, TTU commencements, high school playoffs and chamber functions.
• Baseball: Over 100,000 fans at Dan Law Field
• Celebrities: Texas Governor Ricky Perry, Kareem Abdul-Jabbar, Dick Enberg, Dick Vitale, Greg Norman, Sheryl Swoopes, and Jerry West have been seen at various Texas Tech Athletic events. You never know who you are going to see. |
Radio and Television
Networks | • Stations though-out Texas and Eastern New Mexico, including stations in the Metroplex and Houston broadcast Texas Tech events. Stations and locations vary by sport. |
