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 Felicia Martin
Felicia Martin

Associate Athletic Director


Felicia Martin was named Associate Athletic Director for Academic Services at Texas Tech University in November 2008. In this position, Felicia is responsible for the administration of the academic and student services programs for approximately 400+ Texas Tech student-athletes.

Felicia originally joined the Texas Tech athletic staff June 1999 as a counseling specialist for the tutorial and mentor program. She served as the Coordinator of the CHAMPS/Life Skills program from 2000 to 2003. Felicia returned to Texas Tech after five years as the Assistant Executive Director at Division 1A Athletic Directors' Association.

While at Division 1A Athletic Directors' Association, Felicia was involved in virtually every aspect of Association activities and was responsible for working directly with all Division 1A athletics departments. She assisted with programming and events for athletic administrators' leadership development and played a key role in life skills programs and education for student-athletes (1A CHAMPS Program). She was the primary administrator for the 1A CHAMPS Program of Excellence which included campus assessments and the application process. She was the Association's liaison to various organizations and affiliate groups.

Felicia earned a Bachelor of Science in Educational Psychology and a Masters Degree in Counselor Education from Mississippi State University.


Texas Tech Tradition: Will Rogers & Soapsuds

Book: Tipping Point - Malcolm Gladwell

Quote/Poem: "Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us." Marianne Williamson

Felicia can be reached at:

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