L.A. Love
L.A. Love

Assistant Director

Dr. Love returned to his home state of Texas in August 2011 to join the Texas Tech Red Raider family as the Assistant Director for Athletic Academic & Support Services. Dr. Love's responsibilities in this role include but are not limited to coordinating all aspects of academics for the sports of Men's & Women's Basketball and Women's Volleyball; assisting and advising student-athletes with degree completion requirements while complying with NCAA, Big 12 Conference, and University academic eligibility and graduation requirements; working directly with the Director of Initial Eligibility and Assistant Director of Continuing Eligibility in completing academic and eligibility evaluations for prospective and returning student-athletes; and developing and implementing continued departmental assessment for the continual improvement and enhancement of Athletic Academic & Support Services through strategic planning.

Dr. Love's previous experience includes stops at the University of Arkansas where he served as the Academic Coordinator for the Men's & Women's Track & Field and Cross Country teams, and the Men's Golf team from 2008 to 2011. Prior to Arkansas Dr. Love served as an assistant in the Center for Student Athlete Services at Texas A&M University from 2007 to 2008. While with the Aggies, Dr. Love assisted with academic services for football and was the Athletic Academic Advisor for the Men's Swimming and Diving team, handling initial NCAA eligibility projections, monitoring continuing eligibility, while also coordinating and teaching the Champs Life Skills course for all student-athletes. Prior to joining Aggie Athletics, Dr. Love was the Player Services Associate with IMG now Creative Artists Agency (CAA) Football Division. In his role at CAA, Dr. Love coordinated and directed the day to day operations and requests for over 80 NFL clients, while also administering event arrangements for clients while assisting with marketing and recruiting.

As a football student-athlete at the University of Massachusetts, Dr. Love was an outstanding student and role model and received numerous awards. Dr. Love's life story of outstanding achievement and perseverance was featured nationally on Fox Sports Networks across America. While at UMASS, Dr. Love earned his Bachelor of Arts Degree in Economics, Master of Science Degree in Sports Management, and Professional Master of Business Administration from the Isenberg School of Management. Dr. Love later received his Doctor of Education in Higher Education Administration from the University of Arkansas.

Dr. Love and his Beautiful Bride, Tiffany, reside in Lubbock with their three precious princesses: Jasmine, Anessyah, and Oliviyah.


Texas Tech Tradition: Carol of Lights

Book: The Bible & Anything on Leadership Development

Quote/Poem: "Trust in the Lord with all thine heart; and lean not unto thine own understanding. In all thy ways acknowledge him, and he shall direct thy paths." Proverbs 3:5-6
"See It Through" Edgar A. Guest
"Don't Quit" Edgar A. Love

Dr. Love can be reached at: l.a.love@ttu.edu


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