Athletics Council Approves 1998 Football Ticket Pricing Structure

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NCAA.com Wire
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Feb. 24, 1998

LUBBOCK, Texas - The Texas Tech Athletics Council unanimously approved a three-tiered football ticket pricing structure for 1998 that maintains the University's position as the lowest single-game price in the Big 12 Conference and makes attending games affordable for families and groups, Athletic Director Gerald Myers announced today.

Beginning this fall, the athletic department will institute a pricing structure for home football games that separates non-conference, conference and premium games. Fans can purchase a ticket to a Texas Tech football game against a non-conference opponent for as low as $10. In addition, Texas Tech will continue its promotion of group ticket sales to any group of 20 or more persons for a 50 percent reduction of each ticket purchased.

For non-conference games, tickets will be priced at $10 for group and end zone seating, $15 for tickets in the group section and $20 for all other areas. For games against conference opponents, excluding Texas, tickets are priced at $10 for end zone sections, $13 for group seating, $19.50 for tickets in the group section and $26 for all other areas. Against Texas, all tickets are priced at $30. Season tickets, which include all six home games, will be available for $148. As usual, Texas Tech faculty and staff be eligible to purchase season tickets with a 20 percent discount.

"With this ticket pricing structure, we feel strongly that we have made attending Texas Tech football games affordable for everyone," said Myers. "We have not raised football ticket prices since 1993 and our operations budget since joining the Big 12 has increased significantly since we joined the league last season. Revenue derived from football ticket sales is a major component of our travel, recruiting and operating budgets for all sports. We are extremely pleased that the athletics council has unanimously supported this structure."

"Last year the athletics council rejected any type of football ticket price increase because they were not convinced that the structure was in place to make attending games affordable for the average family," said Herschel Mann, a Texas Tech accounting professor and first-year member of the council who chaired the committee that examined several pricing options. "Our fans expect all Texas Tech athletic teams to compete for championships at the highest level of competition. With the lowest ticket price in the league, it is extremely difficult to expect our teams to have all of the advantages that other Big 12 institutions enjoy. This change in football ticket structure will help Texas Tech retain its competitive place at the top of the Big 12 Conference and give our fans an affordable opportunity to enjoy the excitement of Red Raider football."

Texas Tech also announced its promotional schedule for the 1998 season. The season-opener on Sept. 5 against Texas-El Paso will serve as Church Night and will also be a part of Lubbock's celebration of the Buddy Holly Festival. The Fresno State contest on Sept. 19 will feature the Alumni Band Day and the annual Bring a Child promotion.

The Oct. 3 Baylor contest has been designated West Texas Appreciation Day. Homecoming is scheduled for the Oct. 10 Oklahoma State contest and a special football team reunion is planned. Annual Family Day activities will be held in conjunction with the Missouri game on Oct. 31. That day, the athletic department will also induct new members into its Hall of Honor. The season-finale against Texas on Nov. 14 will serve as Senior Day for Red Raider football players and band members performing in their final home game.

Texas Tech Ticket Prices
                     Non-Conf. Conf.   Premium
Ticket Type          Price     Price   Price
Group more than 19   $10       $13     $30
Economy less than 19 $15       $19.50  $30
End Zone             $10       $10     $30
Faculty/Staff (Avg.) $20       $26     $30
Sideline             $20       $26     $30
Big 12 Football Single-Game Ticket Price Comparison
Institution  Lowest Highest
Baylor         $22   $30
Colorado       $30   $40
Iowa State     $20   $25
Kansas         $22   $35
Kansas State   $21   $35
Missouri       $20   $22
Nebraska       $28   $35
Oklahoma       $25   $30
Oklahoma State $25   $30
Texas          $25   $35
Texas A&M      $25   $30
Texas Tech     $20   $25
*discounts not included

Big 12 Football Season Ticket Price Comparison
Institution  Games Price  Avg.
Baylor         5   $110   $22
Colorado       6   $210   $35
Iowa State     5   $110   $22
Kansas         6   $156   $26
Kansas State   6   $166   $28
Missouri       6   $135   $22.50
Nebraska       6   $200   $33
Oklahoma       6   $140   $23
Oklahoma State 6   $129   $22
Texas          5   $140   $28
Texas A&M      6   $160   $27
Texas Tech     6   $130   $22
*based on 1997 season




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