Red-Black Game to Feature Radio Broadcast in Two Languages

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NCAA.com Wire
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March 21, 1998

LUBBOCK, Texas - For the first time ever, the annual Texas Tech Red-Black spring football game will feature a radio broadcast in both English and Spanish, athletic department, All Sports Radio Network and Ramar Hispanic Media officials jointly announced today.

Scheduled for 10 a.m. on Saturday, April 4 at Jones Stadium, the game will be broadcast locally in English by All Sports Radio Network on KKAM radio (1340 AM). The game will be broadcast in Spanish by Ramar Hispanic Media beginning at 9:45 a.m. on KXTQ-AM/FM (93.7 FM & 950 AM). The Red-Black Game is believed to be the first Texas Tech sporting event ever to be broadcast in Spanish.

"We feel that this is a ground-breaking event for Texas Tech athletics," said Gerald Myers, Texas Tech's athletic director. "The Hispanic community has long been vitally important to Texas Tech. We want the entire West Texas and Eastern New Mexico region to be a part of our athletics programs. This broadcast is a major step toward extending an official invitation to the Hispanic community to feel welcome at our athletic events. We appreciate the efforts of All Sports Radio Network and Ramar Hispanic Media in making this broadcast possible."

Jack Dale, the veteran voice of the Red Raiders, will handle the play-by-play duties for the English broadcast with longtime Lubbock sports personality John Harris providing the color analysis. The English broadcast will also be broadcast to a world-wide audience on the Internet. The broadcast can be found at various addresses on the world wide web - ASRN's website at www.asrn.com, Texas Tech's official website at www.texastech.com and at Audionet's site at www.audionet.com.

The Spanish broadcast will be anchored by former Dallas Cowboy broadcaster Mario Montez. An 18-year veteran of Cowboy broadcasts, Montez currently is a commentator for the Dallas Burn of Major League Soccer.

"We are thrilled to bring Texas Tech athletics to the local Hispanic community," said Chuck Heinz, general manager of Ramar Hispanic Media. "We hope this historic Red-Black Game broadcast will be the first of a long-term relationship to bridge the gap between Texas Tech sports and its Spanish-speaking fans. There are likely very few NCAA Division I programs that have a Spanish-speaking broadcast of its athletic events. We think this is an important component in promoting Texas Tech to a broader audience."

"We have always been proud to help promote Texas Tech University and its athletic programs," said Loyd Senn, president of All Sports Radio Network. "Football is such a popular cultural event in West Texas and airing the Red-Black Game is a natural extension of our normal regular-season broadcasts. I hope Red Raider fans embrace the Red-Black Game as a major Texas Tech event. It certainly gives our fans a much-needed football fix that will carry them through until the season begins on September 5 against Texas-El Paso."

The Red-Black Game will kick-off at 10 a.m. on Saturday, April 4 at Jones Stadium. Chancellor John Montford will serve as an honorary guest coach of one of the teams and admission to the game is free. Other activities associated with the event are the public transfer of the reigns by the Masked Rider and appearances by Raider Red, the Saddle Tramps and members of the Goin' Band from Raiderland. Following the game, Raider Alley will feature musical entertainment, food, Red Raider merchandise and photo and autograph opportunities with Red Raider athletes, coaches and mascots.

In addition, fans can voice their opinion by selecting the starting lineup for the Red Team. Ballots to vote on the Red Team's starting lineup will be available in upcoming issues of the Lubbock Avalanche-Journal and on the Internet at http://www.texastech.com. Fans will simply select one player at each position and the leading vote-getters will start the game.




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