EXPANDING THE BRAND
Texas Tech Head Coach Kliff Kingsbury took Red Raider Football on a national public relations swing on Monday and Tuesday with stops in Bristol, Conn., and New York, N.Y. The goal? Taking the Texas Tech brand national. | Photos
Kingsbury, the youngest coach in the BCS, seized the opportunity to capitalize on the renewed national interest in the football program that has been generated since his hiring on Dec. 12.
"As much as you can push your product and the more publicity you can get on the national level, the better for Texas Tech," Kingsbury stated. "That was the main goal for this trip and hopefully it pays off."
The trip began in the early morning hours on Monday with the five-member travel departing on a private plane for Hartford, Conn. Once on the ground, a short 30-minute car ride had the group at the front door of the impressive ESPN campus. Set in the quaint little town of Bristol, the vast ESPN compound is easily noticeable and is the central home to a company that employs over 6,000 people nationwide.
Greeted by ESPN staff, the group then began the journey tabbed the "car wash" and were greeted by numerous ESPN personalities and company executives. Kingsbury made his way through College Football Live, The Scott Van Pelt and Ryen Russillo Show, Sportscenter Tonight with Freddie Coleman, a podcast and print interview with lead college football writer Ivan Maisel, Coach & Company, the ESPN College Football App and a live chat on ESPN.com.
Following the three-hour car wash, the group then departed ESPN studios for a short 30-minute flight into New York City.
Tuesday morning began with a sit down interview with national college football writer Ralph Russo of the Associated Press. Russo, one of the most respected national college football pundits, spent close to an hour with Kingsbury gathering his thoughts on a variety of different topics.
The tour concluded later that morning with a trip to Sports Illustrated inside the Time & Life Building on the outskirts of New York's famed Times Square. Kingsbury was a special guest on a new television show launched by Sports Illustrated titled "SI Now." Joining Kingsbury in the studio were guests CBS Radio host Brian Jones and Sports Illustrated senior producer Andrew Perloff.
After the live show, college football writer Ben Glicksman sat down with Kingsbury for a lengthy print interview that will be featured on SI.com.
The links below will guide you through a few of the shows and features on Kingsbury produced by both ESPN and Sports Illustrated. Our own Brandon Rawe and team photographer Michael Strong provide you with an all-access look at the two day trip through video and photography.
Kingsbury and the 2013 Red Raiders open fall camp on Aug. 3.