Entire Texas Tech Football Schedule to be Broadcasted on Radio in Spanish

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NCAA.com Wire
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August 11, 1998

LUBBOCK, Texas - For the first time in Texas Tech University history, Texas Tech football games will feature a radio broadcast in both English and Spanish, the athletic department, All Sports Radio Network and Ramar Hispanic Media officials announced today.

The entire 11-game Texas Tech football schedule will be broadcasted in Spanish on Lubbock's own Magic 93.7 FM. The Spanish broadcast will be anchored by former Dallas Cowboy broadcaster Mario Montez. Montez will do play-by-play while Israel Aguilar will handle color commentator duties. The games will continue to be broadcasted in English by All Sports Radio Network with Jack Dale and John Harris making the call.

"This is a ground breaking event for Texas Tech athletics," said Gerald Myers, Texas Tech athletic director. "We've often said the Hispanic community has long been vitally important to Texas Tech. We want the entire West Texas and Eastern New Mexico region to be a part of our athletics program. Broadcasting our football games is a major step toward extending an official invitation to the Hispanic community to feel welcome at our events. We appreciate the efforts of All Sports Radio Network and Ramar Hispanic Media in making this cooperative effort possible."

"Texas Tech University serves many different people, from many different cultures and backgrounds," Texas Tech chancellor John Montford said. "The university is pleased to broadcast this year's football games in Spanish to allow more people across the state to see we are champions on the field, as well as in the classroom."

The Red-Black spring football game last Saturday, April 4, 1998 at Jones Stadium, was believed to be the first-ever Spanish broadcast in Texas Tech athletic history. That broadcast was so successful, that Ramar Media committed to go ahead and try a full season. Ramar Hispanic Media's agreement with All Sports Radio Network is a one-year deal with the option of another year.

"We feel that the Red-Black spring game went well enough to go ahead and do this," said Chuck Heinz, general manager of Ramar Hispanic Media. "They did a great job of broadcasting that game. We would like to thank the university and Loyd Senn. We're excited about this opportunity. We think it's going to be terrific."

"We're excited to be a part of this and we look forward to a long-term association with Ramar. We know it will be great for the community," said Loyd Senn, president of All Sports Radio Network.




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