Andy Rowdon To Lead Promotions & Fan Engagment Division|
May 14, 2014
Andy Rowdon has been named Assistant Athletics Director for Promotions and Fan Engagement at Texas Tech University. He replaces Elvis Moya who left to take the Associate Athletics Director for Marketing and Fan Development position at the University of Arkansas.
His primary job duties will include the planning and development of all marketing and promotional activities for Texas Tech Athletics in order to provide the best game day experience possible.
"Andy will be a great addition to our team here at Texas Tech," Associate AD Erik Book said. "His past experiences at Arizona State and LSU will be highly beneficial as we continue to strive for the best fan experience possible. We are excited to welcome Andy and his wife, Danielle to our team."
Rowdon, a native of Fredericksburg, Virginia, most recently served as Director of Marketing and Revenue Generation at Arizona State University. In his role, he oversaw the creation of all marketing, creative and advertising initiatives for Sun Devil Athletics. Under his leadership, the department achieved substantial growth in season tickets, mini plans and individual game ticket sales for football and men's and women's basketball. In addition, he oversaw the marketing and creative staff, the graduate assistant program and assisted with game experience initiatives within the athletics department.
"My wife and I are extremely excited to join Texas Tech family and the Lubbock community," Rowdon said. "I look forward to becoming a member of the tremendous staff within the athletic department and working to deliver an engaging, first class experience for Red Raider fans everywhere."
Prior to joining Arizona State, Rowdon worked as the Assistant Athletics Director for Marketing at Old Dominion University in Norfolk, Virginia. While at ODU, Rowdon oversaw the marketing efforts for the entire athletics department, which under his leadership set new standards in season ticket sales for men's basketball, increased the waitlist for ODU Football season tickets and achieved substantial increases in fan engagement through the department's social media platforms.
Similarly, prior to working at Old Dominion, Rowdon worked at LSU where he was named Assistant Director of Marketing and Promotions in August, 2008. In his role, he oversaw the creation of all marketing and advertising items for the LSU Men's Basketball program as well as the creation and scripting of all in-game promotional efforts surrounding LSU basketball games. In addition, he oversaw the undergraduate internship program, assisted with football marketing, worked as the department administrator for the Maravich Maniacs student group and served as the marketing contact for men's and women's tennis.
Rowdon was employed by Georgetown University from 2005 to 2008, being promoted to the role of Director of Marketing in 2007, where he oversaw marketing and promotional efforts for all 27 varsity sports. While at Georgetown, he also served as the Assistant Tournament Manager for the 2006 NCAA Division I Men's Basketball Championships hosted by Georgetown and played at the Verizon Center in Washington, D.C.
Throughout his career, Andrew has been recognized numerous times by the National Association of Collegiate Marketing Administrators as a "Best Of" award winner for his efforts. These efforts include a NACMA Best of the Best Award in 2007 for Group I Sponsorship Program as well as four gold, four silver and three bronze medals for marketing and promotional efforts at ASU, ODU, LSU and Georgetown. Andrew was also recognized by the National Sports Forum in 2008 as a finalist for the Best In Stadium / In Arena video.
Rowdon is a 2002 graduate of Virginia Tech with a bachelor's degree in history and a 2005 graduate of California State University Long Beach with a master's degree in kinesiology with a concentration in sport management. He married the former Danielle Boyle in May 2014.