Texas Tech, West Virginia Play4Kay on Wednesday|
Feb. 5, 2013
LUBBOCK, Texas -- Texas Tech women's basketball takes part in its annual Play4Kay game at 7 p.m. on Wednesday against West Virginia at United Spirit Arena.
The game is celebrated each season by various teams around the country in support of the Kay Yow Cancer Fund and helps create awareness for breast cancer research around the country.
Fans wearing pink can get into Wednesday's game for only $5 at the front gate of United Spirit Arena. Visit www.texastech.com/promotions for more details.
Texas Tech (16-6, 6-4 Big 12) will wear its special edition "Pink" uniforms for the third consecutive year. The uniforms were designed specifically by Under Armour, the athletics department's official outfitter.
Tech is 2-0 when wearing the uniforms - just something to keep in mind.
The Lady Raiders will look to use that "Pink Luck" to turn things around following two consecutive losses to No. 1 Baylor and at No. 23/22 Iowa State.
West Virginia (13-8, 5-5) enters the game in the complete opposite fashion. The Mountaineers beat No. 13 Oklahoma State and followed it up with a win over No. 20 Oklahoma on Sunday - its firs two wins in conference play after losing three - including the first meeting with Tech in January (77-73 OT).
Each of them shared a close personal relationship with Yow over the years before her death in 2009.
"I love this event for several different reasons," Sharp said. "First of all it supports two great causes -- the Kay Yow Cancer Fund and the Marsha Sharp Leadership Circle. The Kay Yow Cancer Fund joins coaches across the nation in a cause greater than competition and donates millions of dollars in trying to find a cure, while the Leadership Circle helps create additional opportunities for Tech athletes."
The Marsha Sharp Leadership Circle sponsor's the "Pink Treadmill Party" each season, where fans help raise money to run on the specially made Pink Treadmill during parts of the game. The money raised from the treadmill runners/walkers is donated to the Leadership Circle and the Kay Yow Cancer Fund.
In addition to her team playing the annual Pink Game, Curry and her husband and assistant coach Kelly, take time to play in the annual 4Kay Golf Classic each year in Charleston, South Carolina.
"It's two amazing events to be a part of each year," Curry said. "Coach Yow was an amazing person and to see all the support growing each season with the pink game and golf tournament is a real testament to the type of person she was and how many lives she touched over the years."
To learn more about how fans can donate to the fund, go to www.kayyow.com.