Lady Raider Basketball Marketing Gets Silver Honor

Texas Tech received a silver honor for its marketing efforts to increase student attendance.

Texas Tech received a silver honor for its marketing efforts to increase student attendance.
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NCAA.com Wire
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June 22, 2009

LUBBOCK, Texas - The National Association of Collegiate Marketing Administrators (NACMA) has selected its 2008-09 award winners and Texas Tech was awarded a silver honor for its women's basketball marketing efforts.

Texas Tech Lady Raider basketball was awarded a silver honor in the Best Student Promotion Division. This past season, the Texas women's basketball program was awarded a $20,000 grant from the National Collegiate Athletic Association (NCAA) for the 2008-09 academic year to help grow the game of women's basketball at the grass roots level.

Lady Raider basketball created a student promotion called "Get In To Win", which gave students an opportunity to win the equivalent of current in-state tuition for the 2009-10 academic year by coming to 10 or more women's basketball games. Mitchell Parnell, from Midland, Texas, was named the winner of the contest.

Dr. Judi Henry, Senior Woman Administrator and Senior Associate Athletics Director, and Elvis Moya, Director of Lady Raider Marketing and Promotions, along with members of the corporate partner program for the contest, presented Parnell with his check in front of 9,081 Lady Raider fans.

As a result of the grant and contest, student attendance at women's basketball games for the season increased by nearly 1,000 students in comparison to the previous season. The highest attended game by Tech students was on Feb. 11, against Texas A&M when the attendance was 767.

"This is a great honor for our marketing department for women's basketball," said head coach Kristy Curry. "The student participation this past season was excellent and we appreciate all of their support and dedication to our program."

Initiated in 2003, the NACMA Awards program honors outstanding achievement in marketing and promotions. Awards are presented in 13 categories, with each category divided into three groups based upon school size and conference affiliations to promote fairness. A total of 700 entries were received for the 2008-09 year.



The winners were presented their awards during the NACMA's 18th Annual Convention, June 18-21, in Orlando, Fla.

Elvis Moya, Texas Tech Director of Marketing and Promotions for Lady Raider basketball, oversees all marketing, promotions and advertising for the women's basketball program, while coordinating the overall game day experience. The Kristy Curry television show - Inside Lady Raider Basketball, and the Texas Tech Television Network for women's basketball also fall under his direction.


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